Scrutinizing bouquet, viscosity and finish on the palate is no longer enough for the accomplished wine connoisseur but carbon footprint as well. Now they can consider a vintage’s environmental credentials — for one brand at least.
A New Zealand wine has become the first in the world to display the carbon footprint of each individual glass serving on its label — laying bare to the shopper or drinker the full environmental impact of making and transporting it. Each bottle of Mobius Marlborough sauvignon blanc — which takes its name from the highest peak of the range of hills above the town — will display its carbon footprint emissions for a typical 125 ml glass.
On the new label the relevant emissions, which are calculated to reflect the environmental impact of factors such as transportation and refrigeration, will be measured separately for every export market. So, bottles sold in New Zealand, for example, will carry a figure of 140g CO2, whereas bottles shipped to Australia will display 190g.
Significantly, the wine is the world’s first to be certified by the UK’s Carbon Trust which is leading a drive to influence consumer choice by encouraging universal carbon footprint labeling — using its own Carbon Reduction label — across all products.
This certification is a milestone for the New Zealand Wine Company (NZWC), which is based in Marlborough in the country’s South Island and which has been pursuing sustainable management within the New Zealand wine industry.
Craig Fowles, NZWC’s sustainability manager, said, “It’s a very important certification as it is a full-life cycle carbon approach. In a very recent development, the Carbon Trust in the UK announced that sales of products carrying its carbon footprint reduction label will shortly top GBP 2bn per annum.”
Definitely a great move to display carbon footprint on their products.
